Projects & Portfolio
The Wash Wizards
I led the full launch of The Wash Wizards, a residential and commercial power washing company, handling every aspect from branding to go-to-market execution. I developed the brand identity—including the name, logo, and visual elements—and designed and optimized their website from the ground up. The site was built for lead generation with responsive design and on-page SEO tailored to local search visibility.
To establish their digital presence, I set up and verified their Google My Business profile, connected Google Analytics and Search Console, and created their Facebook and Meta Business accounts. I also managed their local directory listings to ensure accuracy and consistency across platforms. As part of the go-to-market strategy, I designed a cohesive print package featuring business cards, flyers, and door hangers. The launch gave The Wash Wizards a strong, professional presence both online and in the local community, setting them up for scalable growth from day one.

Rollins Customized Automotive
I managed the complete digital launch of Rollins Custom Auto, delivering a custom-designed website tailored to their brand and customer base. From domain registration to secure hosting setup, I ensured a seamless and professional web presence. The site was built with mobile responsiveness, an integrated contact form, and clear navigation to drive inquiries and showcase their automotive services.
In addition to the website, I established their presence across key digital platforms to improve local discoverability. This included setting up and optimizing their Google My Business, Yelp Business, and Meta Business Suite (Facebook and Instagram) accounts. I also implemented Google Analytics to track traffic and engagement. Following the launch, I provided one month of post-launch support and optimization, equipping the client with the tools and guidance needed to grow their brand online effectively.

SecureCheck360
Led the complete rebranding and digital transformation of Securecheck360 (A B2B Company) by building its digital footprint from the ground up. Implemented an omni-channel marketing strategy and integrated key Google tools such as Analytics, Search Console, and AdWords to optimize campaigns and enhance ROI. Developed a robust sales strategy, trained teams, and successfully established an efficient sales pipeline, overseeing the entire marketing lifecycle from end to end.

Kranti Ponnam
Launched and developed the personal brand of Kranti Ponnam (A B2B & B2C Brand) from the ground up, establishing a strong digital presence across multiple platforms. Produced and launched a successful podcast (Mind Your Data) , while managing and maintaining social media channels, including YouTube. Focused on consistent content creation and engagement strategies to enhance the brand’s visibility and influence.

Kaysha
Designed the website and set up the donation process for Kaysha.org (A Non-Profit B2B & B2C Organization) , a non-profit organization focused on empowering Girls In Need. Managed financial integration and helped define the organization’s vision. Launched and developed social media platforms, while implementing email marketing campaigns with customized content such as videos, blogs, and downloadable PDFs. Also executed a comprehensive omnichannel marketing strategy to enhance outreach and engagement.
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Four Oaks Capital
Developed and launched omni-channel marketing strategies for Four Oaks Capital (An Investor Centric Firm) and its portfolio of real estate properties, including The Oaks at Summerview, The Commons At Camp Creek, The Quarry, The Oaks At Commerce Townhome, Southern Oaks, and Park Estates. Built social media presence from the ground up, overseeing SEO managers, investor relations, ad campaigns, and lead funneling. Centralized reporting for all properties and nurtured both existing and potential tenant relationships to optimize engagement and satisfaction.

SoftHQ Inc.
Led the rebranding and comprehensive brand management of SoftHQ Inc. (A B2B & B2C Staffing Company), shaping its brand voice, image, and messaging to enhance market positioning. Oversaw social media managers while focusing on key areas like brand proposition, mission, vision, identity, personality, and tone of voice. Conducted in-depth customer segmentation and positioned the brand strategically in the market. Implemented omnichannel marketing and developed a strong digital footprint with an effective digital marketing strategy to drive growth and engagement.
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Sydata Inc.
Led the rebranding and brand management efforts for Sydata Inc. (A B2B & B2C Staffing Company), focusing on brand voice, image, and messaging to ensure strong market positioning. Supervised social media managers and worked on brand proposition, mission, vision, identity, personality, and tone of voice. Conducted customer segmentation and developed omnichannel marketing strategies, enhancing Sydata Inc.'s digital footprint and implementing an effective digital marketing strategy to drive growth.
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Silverlinc
Rebranded Silverlinc (A B2B & B2C Staffing Company), managing the brand’s voice, image, and messaging. Oversaw social media managers, driving brand positioning, customer segmentation, and refining the brand’s mission, vision, identity, and personality. Focused on building a strong tone of voice across all platforms, while implementing an omnichannel marketing approach. Developed a robust digital footprint and digital marketing strategy to ensure maximum reach and engagement.

Seroda Capital
Led the development and execution of Seroda Capital’s brand strategy, establishing it as a leading venture capital firm in the real estate sector. Focused on creating a strong digital presence, building brand identity, and positioning the firm as a pioneer in investing in property entrepreneurs and high-growth real estate ventures. Implemented a comprehensive omnichannel marketing strategy, developed a robust digital footprint, and oversaw the creation of content that highlights innovative investment platforms, services, and advisory businesses.

Qualis1 Inc.
Launched Qualis1 Inc. from the ground up, leading its rebranding and brand management efforts. Developed the brand’s voice, image, and messaging while overseeing social media managers. Focused on key areas such as brand positioning, customer segmentation, brand proposition, mission, vision, identity, and personality. Implemented a consistent tone of voice and an omnichannel marketing strategy, establishing a strong digital footprint and an effective digital marketing strategy for maximum engagement and growth.

InOrg
Prepared, launched, and built the marketing foundation for InOrg as a startup, focusing on developing a strong marketing strategy and brand presence. Successfully positioned the company for growth before handing over the operations to their internal marketing department for continued execution.

DB STANDISH
I led the end-to-end launch of The Wash Wizards, a power washing business built from the ground up. This included creating the brand name, designing the logo and visual identity, and developing a custom, mobile-optimized website with strong local SEO and lead generation built in. I also set up Google Analytics and Search Console to ensure the business could measure and scale digital performance from day one.
To support early traction, I created and optimized their Google My Business, Meta Business Suite (Facebook & Instagram), and local listings. I also developed a complete go-to-market print package—including business cards, flyers, and door hangers—for hyper-local outreach. The result was a cohesive brand with strong visibility both online and in the community. This approach is highly adaptable for service-based businesses that need a strong launch or rebrand strategy to position them for local growth and long-term success.
